Accepted Talks

Title	Marketing Open Source Software
Authors	Sandro Groganz
Abstract	The market share of Open Source software will double within the next four years. More and more new companies provide Open Source products right from the start and established players release their source code under an OSS license. These days, everyone knows that Open Source is a viable business model - but how does one successfully market an Open Source product. A download link alone will not suffice. It rather needs a strategy combining traditional marketing with community relations and social media marketing. This presentation will showcase examples from the Open Source domain and provide hands-on advice about how to unfold a vital Open Source ecosystem where geeks and customers alike contribute to value creation.
Target audience	Everybody
Target OS	All
Time schedule	Default
Presentation	Talk
Authors Description	Sandro Groganz is founder of InitMarketing, the first Open Source marketing agency. Prior to founding InitMarketing, he was the VP Marketing at Mindquarry, an Open Source startup financed by Hasso Plattner Ventures, and the VP Communication at eZ Systems, creator of the Open Source content management system eZ Publish. Sandro also has a background as a PHP developer, consultant and author contributing to various books covering LAMP programming. Sandro shares his insights in Open Source marketing at his Weblog http://sandro.groganz.com.